Brand research
In creating an effective design and brand solution it is essential to gain a clear understanding of your brand and how it is perceived. Brand research can take many forms including interviews, on-line services, focus groups and desk research. From knowledge gained, exact conclusions can be formed to help develop your brand identity.
Brand strategy
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. The development of a successful brand strategy is essential in order to achieve specific goals you require for your company or product. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Brand identity
Brand identity is the visible elements of a brand, such as colour, design and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. It uses colours and shapes, and reflects the way an organisation or product behaves, communicates and delivers on its promises. It is used to build trust with audiences, which realises marketplace differentiation.
Brand implementation
Brand implementation is the physical roll-out of the brand which includes all forms of marketing such as brochures, website and e-maketing. It brings together a varied array of expert skills to ensure that each touch-point in the brand experience conveys exactly the right messages.