Allan Reeder Ltd is one of London’s leading dairy suppliers. The family run business has grown organically since its inception in 1971 and now supplies top chefs, restaurants and contract catering companies across Greater London. The brief was to inject new life into the brand and to represent the core values of the business.
A simple visual language was developed for the fleet of trucks to instantly communicate the product offering and a rubber stamp concept was crafted which further reinforced the values of quality, service and trust. The identity was rolled-out to a website, livery, stationery, brochure, clothing and emarketing.
Branding | Literature | Signage | Website
Created whilst at Simplify Branding
What the client said.
"Peter took a great deal of time and effort to understand our customers, our business and our marketplace. As a result he has transformed our brand identity and given us the communication tools to market our services effectively. We all love our new brand – thank you!"
